Founded by Apoorva Mehta, Max Mullen and Brandon Leonardo, Instacart launches in the San Francisco Bay Area helping to deliver food from local grocers.

The Express membership program (now known as Instacart+) is introduced, offering customers unlimited free delivery for a low monthly subscription fee.

Instacart scales to 10 additional major metropolitan cities, including launches in New York City, Los Angeles and Portland.

Instacart goes nationwide by partnering with key US grocery retailers while also expanding to Canada. That same year, the Instacart Ads business launches.

Instacart acquires Unata–a Toronto-based tech platform powering grocery e-commerce websites–and launches its first enterprise offering for retailers including grocers.

Instacart expands to serve new verticals including beauty, electronics and pets while growing the Instacart Shopper community to more than 500,000 across the US and Canada.

Instacart continues to expand EBT SNAP payment integration nationwide, then acquires FoodStorm and Caper AI to bolster retailer technology offerings—all while welcoming new CEO Fidji Simo.

Instacart launches Instacart Platform, a full suite of end-to-end solutions, enabling retailers to grow their businesses; acquires Rosie and Eversight.