Caper Carts
Caper Carts turn every in-store trip into measurable growth
Increase basket sizes, unlock retail media revenue and create incremental omnichannel customers with Instacart’s AI-powered smart cart. Make in-store shopping personalized, rewarding and fun.
Trusted by retailers nationwide
Caper drives measurable value with every trip, interaction, and in-store signal.
Drive frequency, basket lift & omnichannel spend
Influence in-aisle decisions with hyper-relevant promotions, recommendations, and coupons triggered by purchase history, basket composition, and aisle location.
Unlock retail media revenue
Serve personalized, aisle-aware ads that convert, and turn your store floor into a scalable, incremental revenue stream.
Acquire higher-LTV omnichannel customers
Convert in-store shoppers into omnichannel customers with post-checkout triggers that bridge physical and digital experience.
.png%3Fwidth%3D1794%26auto%3Dwebp&w=3840&q=75)
Proven impact at global scale with leading retailers worldwide
Caper is the leader in the smart cart landscape, proven by expansion across stores combined with strong customer engagement and adoption.
*Results are based on Caper’s average year-to-date performance across stores as of March 2026
The Caper Advantage
Caper is more than a smart cart — it’s an in-store intelligence engine that brings together advanced hardware, real-time intelligence, and a highly intuitive UI that delivers real-time accuracy and shrink mitigation that sets it apart.
AI-powered vision & sensor fusion detection
Improve basket accuracy and create a faster, more intuitive shopping experience, while keeping shrink in check.
Caper combines advanced computer vision with hardware sensors, automatically recognizing items as they’re placed in the cart and flagging any discrepancy in real-time.
Weights & Measures-certified worldwide
Deliver precise weights for produce and bulk items while staying regulatory compliant.
Our carts come with a built-in scale that is Weights & Measures (NTEP & OIML)–certified, enabling retailers to sell weighted items—like produce—directly through the cart while ensuring a frictionless checkout experience.
Embedded payment & location systems
Power checkout and spark new item discovery directly in the aisle.
Caper's built-in payment terminals allow customers to pay directly on the cart. Accurate location tracking systems power smarter, more personalized in-store experiences.
Turn Grocery Complexity into Intelligence with Physical AI
Caper Carts run on NVIDIA Jetson AI, turning every cart into a continuous store-learning system. Enabling retailers to process a multitude of input signals, such as real-time shelf intelligence, basket insights and consumer interactions, to drive value across the retail ecosystem:
Discovery and savings for the customers
Increased sales, retail media revenue, and reduced shrink for the retailers
Smarter in-store spend for brands
Case study
Soelbergs reached ~90% loyalty engagement
“We unlocked revenue potential with real impact: larger basket sizes, higher coupon redemption, and close to 90% loyalty engagement. Customers who love Caper keep coming back for it — it’s their preferred way to shop.”
— Store Manager, Soelbergs Market
90% of customers logged into Solebergs loyalty accounts*
55% of orders included at least one coupon applied during checkout*
40% of users who saw an offer redeemed it through Soelbergs eCommerce storefront*
*The data presented reflects customer behavior at Soelbergs Market and is specific to a four-week period following the launch of the offers mentioned above on May 11, 2025. These results are based on store-level performance. Past performance is not indicative of future outcomes. Actual results may vary by store, region, and retailer.
Caper in the news
How Caper carts power the connected store
Caper carts are the intelligent hub for a modern grocery store experience — linking digital commerce, in-store fulfillment, and real-time data to streamline operations, reduce labor costs, and deliver a seamless omnichannel experience.
FoodStorm
Perimeter Order Management System
Enable deli, bakery, and foodservice ordering directly on Caper cart screens, allowing customers to continue to shop and be notified when their items are ready for pickup in-store.
Storefront Pro
Omnichannel Activations
Create new omnichannel customers by surfacing end-of-trip incentives that guide in-store customers to your online storefront.
Carrot Ads
Retail Media Advertising Solution
Turn every cart into a monetization surface by delivering real-time, in-aisle ads, powered by Carrot Ads. Unlock incremental ads revenue while influencing purchase decisions.
FAQs
What kind of sales impact can I expect from deploying Caper carts?
Caper carts drive sales lift by influencing order frequency, basket size and omnichannel activity with features like aisle-aware promotions, real-time coupons, and seamless loyalty activation.
Can Caper carts generate retail media revenue for my store?
Yes. Caper carts deliver real-time, location-aware ads at the point of purchase, creating an incremental revenue stream for retailers. Placements are triggered by where a customer is in the store, making them highly contextual and intent-driven.
How does Caper connect to my Instacart Marketplace or Storefront Pro account?
Caper is designed to work alongside Instacart Marketplace, Storefront Pro and FoodStorm as part of a connected retail experience. No standalone smart cart vendor can connect in-store behavior to a national consumer marketplace and owned ecommerce stack.
Can Caper carts handle produce and items sold by weight?
Yes. Caper's integrated scale is certified to Weights & Measures (NTEP and OIML) requirements, which are global standards for legally selling items by weight. Customers can weigh produce, deli, and meat directly in the cart and check out on-cart with full regulatory compliance.
How do Caper arts handle shrink and theft prevention?
Caper carts use computer vision and weight-based verification to detect discrepancies as items enter the cart, plus GPS tracking that activates wheel locks automatically if a cart leaves the store perimeter. Shrink mitigation is built into the shopping flow.
How quickly can Caper carts be deployed and what do I need to change in my store?
No store modifications required — all cameras, sensors, scales, and payment hardware are built into the cart. Your existing POS, payment processor, and loyalty program all continue to work as-is.
Do Caper carts work with my existing loyalty program?
Your loyalty program is front-and-center from the start of every trip — points, coupons, and rewards are all active from the cart. Retailers have seen a 94% loyalty linkage rate, demonstrating that customers are opting-in regularly to experience the benefits of loyalty promotions while shopping with Caper carts.
What does the Caper cart experience look like for my customers?
Customers log in with loyalty credentials, see their running total, and receive aisle-aware deals as they go. Items are recognized automatically as they're placed in the cart. When done, they check out on the cart and skip the register entirely.
Explore other Instacart Enterprise solutions
FoodStorm
Digitize your perimeter counters to increase sales and revenue, improve labor efficiencies, and enhance the customer experience across channels.
Learn more
Storefront Pro
Unify online, in-app, and in-store shopping into one seamless experience, with infrastructure that helps retailers improve profitability, simplify operations, and build loyalty.
Learn more
AI Solutions
Apply grocery-native AI across your entire business, helping you anticipate needs, personalize experiences, and turn data into your competitive advantage.
Learn more
Ready to get started?
See how the Instacart Enterprise platform can help you grow your grocery business.