Company Updates

How online grocery delivery and nutrition incentives can unlock healthier choices in rural communities. Every grocery cart has the potential to be a touchpoint in healthcare. This belief has guided our Instacart Health work from...

Company Updates

Instacart unveils a full-service, in-house creative marketing offering for CPG brands of all sizes Today, at Cannes Lions 2026, we're officially unveiling Instacart Ads Studio – a full-service creative marketing offering designed to help CPG...

Company Updates

After months of testing, our AI assistant has rolled out to millions of Instacart U.S. customers Grocery AI is having its moment. We've spent the past 14 years making sure we'd be ready to lead...

Enterprise Blog

Growing Profitably in a Competitive Market Rosauers Supermarkets has been serving communities across the Inland Northwest for decades. With 23 stores under the Rosauers, Super 1 Foods, and Huckleberry’s Natural Market banners, the company has...

Enterprise Blog

Last year, we announced new omnichannel savings features for our AI-powered Caper Carts , including the introduction of Electronic Benefits Transfer for Supplemental Nutrition Assistance Program (EBT SNAP) item eligibility tracking. Today, we’re excited to...

Enterprise Blog

Instacart’s whitelabel Cart Assistant brings enterprise-grade, grocery-native AI to a retailer’s own storefront, fully branded and curated for their unique customer experience. Grocery shopping is personal. What a consumer puts in their cart reflects the...

Carrot Ads

The effectiveness of machine learning in retail media depends on domain expertise. As retail media networks expand, a critical question arises: Does the training data behind your ad tech platform align with your retail environment?...

Caper

Physical AI — bringing digital personalization into the physical store Grocery retailers have invested heavily in digital personalization. The challenge is bringing that intelligence into the store, where most of the revenue is. The gap...

Caper

When smart carts began entering grocery stores, they were first seen as bringing more convenience and speed to the in-store shopping experience. Skipping a long checkout line was the hook. It made intuitive sense because...

Caper

Last year, we announced new omnichannel savings features for our AI-powered Caper Carts , including the introduction of Electronic Benefits Transfer for Supplemental Nutrition Assistance Program (EBT SNAP) item eligibility tracking. Today, we’re excited to...

FoodStorm

FoodStorm more than doubles its reach to 2,800 stores, including Coborn’s Inc., Giant Eagle, Lucky Supermarkets, and Save Mart, that are now live with the platform As people seek out more freshly prepared foods from...

FoodStorm

Mother’s Day is one of the biggest holidays for fresh food and floral — and customers are looking for thoughtful, convenient ways to show they care. Whether it’s brunch with the family, a heat-and-serve dinner,...

FoodStorm

Whether you’re grabbing a made-to-order sandwich for lunch or picking up a custom cake for a special celebration, customers increasingly expect digital ordering options at their local grocery stores' perimeter counters. That’s why we’re excited...

In-Store Mode

A show about scientific yet easy recipes and Instacart? It doesn’t take a PhD to see how the two would perfectly fit together. Timed to the October 13 global premiere of Lessons in Chemistry on...

In-Store Mode

At Instacart, AI has been central to everything we do for years: from matching Shoppers to available batches and delivery windows to helping customers find the right replacements for low-stock items and serving up personalized...

In-Store Mode

At Instacart, we’ve long believed that the future of grocery – and commerce in general – isn’t online or in-store. It’s both. And now more than ever, it’s being supercharged with AI. Omnichannel customers are...

Scan & Pay

For the last decade, we’ve worked with grocers to bring their businesses online, and helped people find their favorite foods and get them delivered to their door in just a few clicks. While there’s a...

Scan & Pay

Fast, scalable grocery fulfillment has become the norm, exponentially accelerated over the past few years by the COVID-19 pandemic and consumers’ increasing need for convenience. Whether in-store shopping or grocery ordering, seamless experiences are the...

Scan & Pay

In the next five years, some grocery executives believe that e-commerce penetration will increase to as high as 35%. While grocery e-commerce and fulfillment leaders have spent years integrating technology to offer essentials to the...

Instacart Ads

Instacart unveils a full-service, in-house creative marketing offering for CPG brands of all sizes Today, at Cannes Lions 2026, we're officially unveiling Instacart Ads Studio – a full-service creative marketing offering designed to help CPG...

Instacart Ads

In every corner of the advertising industry, we’re having versions of the same conversation: what’s our agentic strategy? Is agentic commerce going to disrupt everything about ecommerce? In what way? And how soon? While there...

Instacart Ads

The Instacart Ads ecosystem is the largest grocery ad ecosystem in North America. This means brands can reach high-intent consumers across over 2,200 retail banners, 100,000 stores on Instacart Marketplace, 310 retail media networks, like...

Instacart Health

How online grocery delivery and nutrition incentives can unlock healthier choices in rural communities. Every grocery cart has the potential to be a touchpoint in healthcare. This belief has guided our Instacart Health work from...

Instacart Health

For 21 million children in the United States, when schools break for summer, free school meals suddenly disappear. As a result, childhood hunger often spikes, and food banks see increased demand to help close the...

Instacart Health

I am very tired, or at least, soon will be.

Instacart Business

In foodservice, an empty shelf isn't only an inconvenience - it's a lost sale, a frustrated customer, and a kitchen that grinds to a halt. That’s why Buyers Edge Platform Fresh Division , which includes...

Instacart Business

Supply chain disruptions - from unexpected ingredient shortages to last-minute demand spikes - are a constant reality for foodservice operations. PRO*ACT, a leading provider of fresh produce, is partnering with Instacart Business to bring solutions...

Instacart Business

In the Voice of the Customer series, we sit down with real Instacart Business users to understand what they do and how the Instacart Business platform supports their business ordering needs. At Instacart Business, we...

Policy & Government Affairs

UPDATE 7/1/26: This post has been updated with additional information about changes for shoppers in effect as of July 1, 2026, including stricter constraints and requirements resulting from the city expanding the scope of its...

Policy & Government Affairs

Each summer, more than 21 million children who depend on free or reduced-cost school meals lose access to that support the moment school lets out — falling hardest on families with the fewest options. Recently,...

Policy & Government Affairs

When Instacart partnered with the D.C. Department of Health and Martha’s Table last fall to launch the Grocery Access Pilot (GAP) program, we believed it could become a powerful example of how cities, community organizations,...

Shopper Community

UPDATE 7/1/26: This post has been updated with additional information about changes for shoppers in effect as of July 1, 2026, including stricter constraints and requirements resulting from the city expanding the scope of its...

Shopper Community

At Instacart, we've always been committed to supporting the shoppers who serve customers across North America. Many shoppers tell us they choose our platform for its flexibility while pursuing bigger career goals—and we want to...

Shopper Community

UPDATE: This enhanced fuel support program has now concluded, running from March 30, 2026 through July 4, 2026. Thank you to all the shoppers who participated. At Instacart, we know that when fuel costs go...

Data & Trends

Just in time for National Ice Cream Day on July 19, Instacart dug into a year of ice cream orders to find the flavors and brands filling America's carts, along with the delightfully regional tastes...

Data & Trends

Few holidays show up in Instacart orders quite like the Fourth of July. Fire up the grill, open that bag of chips, and pack the cooler because Independence Day is summer at its peak filled...

Data & Trends

Ask anyone what summer tastes like and you'll get a different answer. A perfectly ripe peach. Sweet corn straight off the grill. Watermelon at a Fourth of July cookout. The list is different for everyone,...

Life at Instacart

From September 15 through October 15, we celebrated Latinx & Hispanic Heritage Month at Instacart. Championed by Sazón, our Employee Resource Group (ERG) dedicated to the Latinx community, this year’s activities were anchored under the...

Life at Instacart

Happy Pride Month ! This month, our Rainbow Carrots Employee Resource Group (ERG) proudly led this year's festivities, featuring both virtual and in-person events designed to celebrate Instacart’s diverse identities and make room for positive...

Life at Instacart

While Juneteenth is a federal holiday in the US, since 2021, Instacart and its employees commemorate the observance with shoppers, customers, and in our communities globally. For us, it’s a time to come together to...

Tech & Innovation

Key Contributors: Moein Hasani, Hamidreza Shahidi, Trace Levinson, Guanghua Shu Introduction At Instacart, we are laser-focused on improving the user experience by making shopping feel easy, engaging, and personalized. Our discovery surfaces play a central...

Tech & Innovation

Key Contributors: Youming Luo, Andrew Tanner, Matas Sriubiskis, Sylvia Lin, Sikun Zhu, Lei Li, Xiao Zhou Introduction Caper is Instacart’s AI-powered smart cart that provides customers with a fast, seamless, and intuitive shopping experience. We...

Tech & Innovation

Key contributors: Prithvi Srinivasan, Shishir Kumar Prasad, Kristen Morgan, Bryan Pham, Rick Shukla, Preeti Chadha, Vipul Bahubali, Ahmad Sajedi, and Ali Maleky Introduction Grocery flyers have long been a cornerstone of retail promotions, from paper...

Small Business Spotlight

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Small Business Spotlight

​​This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. Every Friday,...

Small Business Spotlight

This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. On Fridays,...