Fulfillment Pro
Unify and Optimize Fulfillment - End to End
Increase order throughput, optimize store operations, and improve customer satisfaction with an enterprise-grade, modular fulfillment platform that brings together ecommerce, picking and delivery to optimize the fulfillment lifecycle.
The power of integrated fulfillment
Explore how Fulfillment Pro can help you scale ecommerce with technology and services that improve speed, availability, and customer satisfaction. Without adding operational overhead.
Scale with efficiency
Fulfill orders more efficiently and without increased overhead, using proven technology that powers 50K+ retail associates.
Increase flexibility & order volume
Dynamically scale fulfillment options and capacity by seamlessly integrating with existing systems and vendors. Supporting 45M orders in 2025.
Deliver customer satisfaction
Improve fill rates and boost satisfaction by delivering more accurate, transparent, and consistent experiences. Delivering a high average customer rating of 4.8/5.
Connect the entire fulfillment journey
Discover Fulfillment Pro’s suite of capabilities — powered by machine learning and designed specifically for grocery workflows.
Enterprise integrations for scale
Embed scalable, flexible order fulfillment solutions into retailer-owned ecommerce platforms. Unlocking scale with access to Instacart’s shopper network and more flexible fulfillment models through API integrations.
Unifying order orchestration
Unify operations across providers—aggregating order events to power a seamless, customer experience across every touchpoint. Picking and delivery orchestration solutions available as a compliment to picking software.
Powerful picking software
Enterprise-grade picking software powers more efficient in-store fulfillment - from planning through to hand off. Used by ~600k Instacart shoppers, and now available for retailer teams to optimize labor, accuracy and satisfaction with a Picking App and Store Manager App.
Flexible solutions for any objective
Fulfillment Pro has a range of flexible fulfillment solutions, designed to support you as your digital grocery operations evolve.
Expand ecommerce with turnkey fulfillment
Launch pick up and delivery for owned-and-operated ecommerce using Fulfillment Pro’s modern, scalable tech stack and reliable service. This is best for new ecommerce retailers seeking a turnkey fulfillment solution.
Expand in-store pickup with delivery
Convert consumers with best-in-class same-day delivery, powered by picking software, checkout solutions, and fulfillment services. This is best for retailers currently offering in-store pickup.
Scale your operations
Use orchestration, delivery software, and analytics to improve labor utilization and grow across complex systems. This is best for retailers with complex, multi-channel operations.
Fulfillment Pro in the news
FAQs
What is Fulfillment Pro?
Fulfillment Pro is an enterprise-grade platform built for grocery retailers that brings together ecommerce, picking and delivery into an end-to-end system to power owned-ecommerce and optimize the fulfillment lifecycle.
Who is it for?
Retailers at any stage of digital commerce — from launching pickup and delivery for the first time to optimizing complex fulfillment ecosystems across hundreds of locations. The platform is designed to grow with your operation, not outgrow it.
Is this platform actually proven to handle grocery scale and complexity?
With Fulfillment Pro, grocery retailers gain access to technology that is proven on the Instacart Marketplace and has delivered $1.6B lifetime orders. Our picking software is already helping ~600k Instacart Shoppers and 50k retail associates be more efficient. Retailers fulfilling their owned-ecommerce programs with Fulfillment Pro are seeing on average a 97% fill rate, and an average customer rating of 4.8+ out of 5.
How does it improve the customer experience, not just store operations?
Fulfillment Pro is built around the customer as much as the store, with real-time order tracking, in-app chat between shoppers and customers, ML-powered substitutions that protect satisfaction when items are unavailable, and computer vision validation that reduces errors before an order leaves the store. Moreover, Fulfillment Pro creates a consistent end-to-end experience for consumers, regardless of who is doing the picking and delivering.
Can it integrate with our existing ecommerce stack?
Yes, Fulfillment Pro connects to retailer-owned ecommerce platforms via the Connect API.
Do we have to deploy everything at once?
Fulfillment Pro's capabilities can flex depending around the needs and systems of the retailer. It can be deployed as full-service ecommerce system in combination with Storefront Pro, or adapted to support retailers with existing systems and fulfillment programs.
Ready to get started?
See how the Instacart Enterprise platform can help you grow your grocery business.