Make your ad buy smarter, without making it harder
90%+ of Instacart audiences aren't found in your current targeting.1 Reach the consumers you're missing on the platforms you're already using — with results proven by leading brands.
Activate Instacart audiences on the biggest platforms consumers use
Extend your reach with Instacart first-party audiences and closed-loop measurement already built for the platforms in your media plan today.
Open internet
Enhance offsite display, video, audio, and CTV campaigns with custom Instacart audiences and daily, closed-loop sales measurement on DSPs like The Trade Desk.
Social & discovery
Drive inspiration on today’s biggest social and discovery platforms — with end-to-end advertising to reach high-intent audiences and sales measurement to prove effectiveness.
Linear & streaming
Reach prospective consumers through leading linear TV and streaming video platforms, and track performance with closed-loop measurement.
Reach the high-value consumers you’re missing
Instacart consumers are more than an engaged audience. They’re unique and loyal, yet may not be captured in your targeting today.
Real Instacart results from top brands
McCormick® Elevates Brand Growth with Instacart and The Trade Desk In-Flight Measurement Capability
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Deep Brands’ Deep Indian Kitchen Drives Efficient Growth and Customer Trial Through Instacart Ads Integration with The Trade Desk
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Roku Ad Formats Paired with Instacart First-Party Data Drives 4x ROAS for The Hershey Company
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1. Based on analysis conducted within the Meta Audience Overlap tool in Aug 2025, two overlaps analyzed by The Trade Desk in October 2024 and in August 2025, and Pinterest in January 2026 for an alpha test campaign in Q4 2025, US only. Reach will vary across advertising partners. Prior results do not guarantee future outcomes.
2. Engagement based on Comscore data from the last 12 months ending Q2 2025. Prior results do not guarantee future outcomes.