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Store Excellence Portal

Uncover the opportunities hiding on the shelf

The SaaS solution that turns billions of shelf signals into a daily read of your products on shelf: what's available now, what's at risk next, and what it's costing you

Only Instacart sees the shelf every day across nearly 100K store locations

What we observe every day

Every order is a live observation. With 600,000 Instacart Shoppers, we can capture the moment your product is, or isn't on the shelf.

Step 1: Choose

The consumer chooses your product

One of our 26M+ annual consumers chooses and purchases your product.

Step 2: Shop

An Instacart Shopper goes to the store

One of 600,000 Instacart Shoppers walks the aisle to fulfill the order across our 2,200+ retailers and nearly 100,000 stores.

Step 3: Scan

Instacart Shopper scans the shelf for your product

One of three things happens at the shelf:

Outcome 1: Found — product picked, sale is yours

Outcome 2: Replaced — missing, alternative picked by either the consumer or an Instacart Shopper

Outcome 3: Refunded — missing, sale lost

Step 4: Capture

The observation is captured

10M+ daily observations captured at the store and UPC level.

Shopper observations are the foundation. Store Excellence Portal fuses them with inventory, weather, and seasonality into one model, so no single signal has to tell the whole story.

What these signals actually look like

A closer look at the three things that make our insights different: depth, breadth, and speed.

Down to the exact UPC, store, and hour

Every observation captures the store, the timestamp, the UPC, and the outcome. The precision to pinpoint exactly what is on shelf now and in the future and where the gaps are.

Across nearly 100,000 store locations

Coverage across 2,200+ retail banners, powered by the 600,000 Instacart Shoppers. Real measurement that reflects how your product performs in market.

Refreshed daily, not monthly

Refreshed daily, while there's still time to act. By the time most providers show you the gap, the sale is gone. We show you, so you can fix it.

Store Excellence Portal sharpens how you manage stock

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The latest on what's moving the shelf.

FAQs

What is In-Store Conditions?

In-Store Conditions is a SaaS solution that gives CPG brands daily visibility into how their products perform on retail shelves. When an Instacart Shopper picks an item, it's found, replaced, or refunded, and that's captured at the store, UPC, and time-stamp level. With 10M+ daily observations from roughly 600,000 shoppers in stores each month, you can see your products on the shelf, where your gaps are, and what it's costing you, while there's still time to act.

Who is In-Store Conditions for?

CPG brands that lose sales to out-of-stocks, compliance gaps, and missed promotions but can't see the problem fast enough to fix it. It's built for the teams closest to that revenue. Sales teams walking into retailer meetings who need every UPC benchmarked banner by banner. Demand planners tracking availability through key seasons and promotions. Field and merchandising teams deciding which stores to visit. Brand and category leads who need to quantify what a gap costs. Anyone whose job is keeping product on the shelf and proving it to a retailer.

How does In-Store Conditions address retail execution gaps?

It closes the gap between when a problem happens and when you hear about it. CPGs lose billions a year to execution failures, mostly because the data meant to catch them reports the past. Syndicated sources lag 10 days to 2 weeks, and retailer feeds run about 36 hours behind. In-Store Conditions surfaces the gap daily. It puts a dollar figure on lost sales tied to the exact store and UPC, ranks them by revenue at risk so field hours go where the money is, flags stores hitting the same issue across consecutive days, and tells you whether a stockout cost you a brand switch or a lost sale entirely. The payoff is fewer wasted store visits and a number you can show a retailer.

What makes In-Store Conditions unique compared to other retail data solutions?

Coverage, speed, and signal together. Traditional audits cover 2,000 to 4,000 stores stretched to represent the whole country; a sample retailers dismiss as unrepresentative. In-Store Conditions reads nearly 100,000 locations across 2,200+ banners, refreshed every day. It reflects what consumers actually tried to buy, not modeled estimates, so you see real lost sales instead of projections. It also captures something no other source offers: whether a stockout sent a consumer to a rival brand or out the door. If an Instacart Shopper can't find an item, odds are a regular consumer can't either.

See sales hiding on the shelf.

A 30-minute walkthrough using your brand to identify your top execution gaps

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