Data & Trends

The "protein and fiber" era is here, and the grocery data proves it’s a real trend with staying power KEY TAKEAWAYS Customers are asking for it by name. The share of Instacart searches containing the...

Data & Trends

Instacart analyzed order data across 11 cities in the Coachella Valley during the 2025 spring desert festival season, which spans three weeks in April. What people put in their carts reveals a lot about how...

Data & Trends

Just in time for National Ice Cream Day on July 19, Instacart dug into a year of ice cream orders to find the flavors and brands filling America's carts, along with the delightfully regional tastes...

Data & Trends

Few holidays show up in Instacart orders quite like the Fourth of July. Fire up the grill, open that bag of chips, and pack the cooler because Independence Day is summer at its peak filled...

Data & Trends

Ask anyone what summer tastes like and you'll get a different answer. A perfectly ripe peach. Sweet corn straight off the grill. Watermelon at a Fourth of July cookout. The list is different for everyone,...

Data & Trends

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Data & Trends

Mother's Day topped every other holiday for gift orders in 2025. Flowers, gourmet dinners, sweet treats – here's what customers sent and cooked for the special moms in their lives. Key Takeaways Mother's Day was...

Data & Trends

Key Takeaways: Reese’s Peanut Butter Eggs are the undisputed basket MVP. They ranked as the top-selling Easter candy nationwide for the fourth year in a row, leading Instacart’s Top 10 list. Jelly beans have their...

Data & Trends

Key Takeaways: Pepperoni is America’s undisputed favorite slice. It accounted for 43% of all frozen pizza items sold in 2025 – more than cheese and supreme combined – making it the clear champion of pizza...