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Data & Trends
Key Takeaways: Valentine’s Day is a top-tier gifting moment on Instacart, ranking as the second biggest gifting day of the year, trailing only Mother’s Day, driven largely by perfectly timed, last-minute gestures like same-day flower and chocolate deliveries. Classic Valentine’s gifts still reign supreme. On February 14, Fresh Cut Roses (+1,933%), Combination Flower Bouquets (+1,459%), and Stuffed Animals (+1,867%) all surged well above their yearly...
Feb 4, 2026
Read time: 7 min
Data & Trends
Over the years, Dry January has become an increasingly popular month-long sobriety challenge, encouraging people to take a break from booze, ditch the hangover, and set the tone for a healthier new year. Last year,...
Jan 4, 2023
Read time: 4 min
Data & Trends
Spooky season is here, which means Halloween planning is already underway, pumpkins are gracing front porches and candy is about to have its biggest moment. Each Halloween, we glean major insights from Instacart’s purchase data...
Oct 10, 2022
Read time: 10 min
Data & Trends
It’s officially summer and grilling season is about to take off as we near the July 4th weekend — a holiday synonymous with delicious BBQ spreads and fun summer activities. To give you a sense...
Jun 22, 2022
Read time: 6 min
Data & Trends
Summer is nearly here and that’s something we’d like to raise a glass to. Without a doubt, refreshing alcoholic beverages and delicious mocktails play a big role when it comes to summertime fun. According to...
May 24, 2022
Read time: 8 min
Data & Trends
Today is Instacart’s 10th birthday! When we launched the app in 2012, we made online grocery shopping affordable and accessible to families across North America. And today, we’re proud that Instacart has become such a...
May 13, 2022
Read time: 9 min
Data & Trends
Today, we’re thrilled to announce new partnerships and expansions with more than ten favourite Canadian retailers such as Metro, Dollarama, Galleria Supermarket, and Michaels. Instacart now partners with the all top five grocers in Canada,...
May 3, 2022
Read time: 2 min
Data & Trends
Spring has sprung and the countdown to Easter is officially on with less than 10 days until the beloved bunny arrives with eggs full of candy. Because celebratory candy baskets and egg hunts are deeply...
Apr 7, 2022
Read time: 5 min
Data & Trends
America’s favorite math holiday — Pi Day — is quickly coming up on March 14! While the annual holiday celebrates the mathematical constant π in all its neverending glory, it’s also the perfect day to...
Mar 5, 2022
Read time: 4 min
Data & Trends
The Big Game is just around the corner and whether you’re looking forward to the football, watch parties, commercials, or the halftime show, chances are you’ll be snacking on some delicious bites. According to a...
Feb 3, 2022
Read time: 8 min