Expanding where grocery journeys happen, for customers everywhere

Grocery shopping starts differently for everyone. Some people open the Instacart app and use our AI assistant to plan the week's dinners, find deals on staples, or fill a cart with a photo of a handwritten list. Others start with a recipe search or a quick question to an AI platform. After launching grocery integrations across ChatGPT, Claude, and Gemini, today we're extending that to another place people already search: AI Mode in Google Search.

The reason this keeps working across every new surface comes down to the same foundation: 14 years of grocery-specific intelligence: real-time inventory views from nearly 100,000 stores, catalog depth across 22 million unique items, and personalization built around how individual households actually shop. That infrastructure is what makes our intelligence travel. We build it once; it works everywhere.

For people already using AI Mode in Search, the experience is simple: for example, you can start by searching for dinner ideas and ask to add the ingredients to your cart. From there, just connect your Instacart account, and go straight from that conversation to a shoppable cart, ready for checkout. Instacart makes product recommendations that are personalized to your household’s shopping preferences and take into account what’s actually available at stores in your area. It works entirely in natural language: "Add everything to my cart that I need to host a barbecue," "Avoid products with lactose," "Increase quantities to serve eight." A store selector surfaces retailers based on your delivery address, and checkout happens in the Instacart app or on the web, with all Instacart+ benefits and discounts applied.

Our app remains the leading grocery marketplace where millions of customers do their full weekly shop: purpose-built for people who want depth, history, and a tool that's learned exactly how their household eats. AI Mode in Search serves a different moment: getting groceries done without switching contexts. And we’ve made sure that Instacart works well in both.

As AI interfaces multiply, the question for any commerce platform isn't just "how good is our first-party UX?" but "how well does our intelligence travel, so we can deliver a great experience in third-party contexts too?" We've answered this question and will continue to embed our gold-standard grocery experience wherever people want to start their shopping journey.

Instacart will be available via AI Mode in Google Search on web and mobile web for US users (18+). To get started, try a grocery prompt in AI Mode — like "Help me order groceries for mushroom risotto on Instacart" — and you'll be guided to connect your account. Already connected through Gemini? You'll need just one approval step.