New “no markups” retail partners give customers even more ways to find value online
At Instacart, we’re focused on making online grocery shopping more affordable and delivering more value with every order. That means helping customers make their grocery budget work harder in different ways — from adding more “no markups” retailers to offering more low-cost delivery options. In fact, Instacart has more retailers offering grocery delivery with no markups than any other third-party marketplace in North America.1 And that reach translates directly to customers: over 90% of Americans now have access to a grocery parity retailer on Instacart.2
This year, we have introduced many new “no markups” retailers to our marketplace — one of the latest ways we’re working with our partners to lower costs and deliver more value for customers.
One of the most direct ways we’re delivering value to customers is by working with our retail partners to offer “no markups” on their Instacart storefronts. Retailers like Bashas, Fareway, Grocery Outlet, Raley’s, and Super King Markets all recently joined us in our effort this year. These retailers are now highlighted on the Instacart app with a yellow banner and a dedicated “no markups” tab, making it easier for customers to find these retailers.
The momentum reflects a simple idea: better value is good for customers and good for retailers. The data backs it up: retailers that choose to offer “no markup” pricing on Instacart have grown 10 percentage points faster than retailers charging a mark up, and they have stronger customer retention, giving our partners even more reason to bring the same value customers find in-store to their online experience.3
“Offering our customers the best possible value has always been at the heart of what we do at Grocery Outlet, and bringing the same prices we offer in-store to Instacart is a natural extension of that commitment," said Jim Porterfield, Chief Marketing Officer at Grocery Outlet. “As more of our customers shop both online and in our stores, it's important to us that the value they know and love follows them wherever they choose to shop, whether they're walking our aisles or getting delivery at their door.”
More ways we’re delivering value
From deals and loyalty savings to more flexible delivery options and programs that expand access, we’re giving customers more ways to save and more choices in how they shop.
Digital flyers and loyalty integrations. Saving money shouldn't require extra effort. With digital flyers, deals are surfaced directly in the shopping experience, and we power retailer loyalty experiences online with nearly all of our top retail partners, bringing loyalty member pricing and promotions right into the app.
SNAP access in all 50 states. We were the first online grocery marketplace to accept SNAP in all 50 states and Washington, D.C. — and the first to launch a SNAP eligibility tool on our platform, so we can now reach 98% of households that use SNAP with grocery delivery.4 For families who depend on nutrition assistance, we’re working to make the convenience of online grocery more accessible.
Flexible fulfillment. We offer a variety of fulfillment options, including no-rush and next-day delivery and pick up, to give customers more affordable choices based on their needs.
Instacart+ savings. Instacart+ members get $0 delivery fees on orders as low as $10 — the lowest basket minimum in the industry.5 Whether you're doing a big weekly shop or grabbing a few things you forgot, Instacart+ is designed to deliver more value across every kind of order.
“At Raley's, we're committed to delivering value and quality to the communities we serve," said Zac Wilson, Vice President of Digital Commerce at The Raley's Companies. "Since joining the Instacart Marketplace, we've brought a variety of Instacart's features designed to help customers find value, from incorporating digital flyers to accepting EBT SNAP online, and no-markup pricing is the latest extension of that commitment. Today's grocery customer moves seamlessly between online and in-store, and we have to meet them at both — with the best pricing, the best deals, and the best experience, wherever they choose to shop.”
Together, these efforts reflect our ongoing commitment to make grocery shopping more affordable while delivering more value for every household. We've already helped customers save more than $3 billion through deals, discounts, and loyalty programs.6
We'll keep working alongside our partners to lower costs, expand access, and give customers more ways to save, so more people can benefit from the convenience of online grocery.
1 As of July 2026. Fees and in-store offer exclusions apply.
2 Grocery parity access is defined as a user having a grocery parity retailer in the most recent region they ordered from. Population sources: US census Bureau 2025
3 As of Q2 2026 based on internal company retailer and customer data.
4 As of Q4 2025.
5 Service fees apply. Costco $35+, eligible restaurants $25+.
6 As of Q3 2025. Based on savings data on marketplace orders from Q1 2023 through Q3 2025.
